Poor marketing is one of the reasons the renovation sector has not seen any brand achieve scale in the UK. Compared to a typical builder, Refresh has the scale to invest in brand building thanks to its superior marketing capabilities. Our award-winning branding and marketing programmes are central to generating leads.
Web-centric marketing for new business and customer retention
Research has confirmed what we might instinctively suspect – that most consumers rely on the internet for information and inspiration from the early stages of their renovation process. Refresh’s marketing strategy is therefore web-centric and designed to capture as much of this traffic as possible.
Monthly magazine-style newsletters
We can send monthly marketing emails out to a database of prospective customers. These emails are designed to encourage engagement and draw readers on to the conversion pathway.
Sophisticated content marketing
The Renovate Handbook has been launched for the express purpose of generating quality content that can be leveraged as part of Refresh’s website and social media content strategy to maximise exposure among customers searching for information about renovations.
Consumer advertising - print and online
We also invest in a mix of print and digital advertising to drive enquiries to the website and generate enquiries for our franchises.
Joint marketing programmes with suppliers
Refresh is developing a new, consolidated sales and marketing channel to help suppliers reach the renovation market. This will see Refresh negotiate supplier agreements which lead to improved margins for franchises through better pricing and help Refresh grow through additional marketing support.
Federation of Master Builders
Refresh is a member of the Federation of Master Builders (FMB). When you join Refresh you become eligible to become a member, subject to certain criteria.
The Federation of Master Builders brand is a recognised hallmark of quality. For consumers, membership provides reassurance that your business is a quality building company backed with excellent guarantees.
Additionally, as a Master Builder you become part of a community of builders who meet regularly at a local and national level, providing excellent trade networking opportunities.